Avinox went from 12 to over 60 brands in a year, Gobao arrives with an E-CVT, and Bosch is opening APIs. From 2027, drive choice is partner strategy.

The trustees' first report: 60 interested parties, 434 creditors, €38.4 million in claims. Investors are watching the brands. I am watching the dealers who need a second supplier for 2027.

The German association says the worst is over. Shimano says European inventories are still high. Both are right, and that matters for your 2027 plan.

1,500 exhibitors in 2025, about 800 in 2026, and two competing shows in 2027. Your trade show budget just got harder to spend well.

Batavus, Sparta, Koga, Haibike, Ghost, Winora, Lapierre, Raleigh, Babboe: one court ruling in Amsterdam, and thousands of European dealers are without a supplier. Three thoughts before the dust settles.

Direct sales work at home, but they do not scale into the next three countries. The five steps I use to build a reseller network.

Take-back, digital battery passport, second life. What looks like a compliance cost today means a local partner in every EU market you sell in by 2027.

Corporate e-bike fleets are an established model in the Netherlands and Belgium. In Central Europe the window is opening now, and whoever moves first enters as a partner, not a competitor.

Target the wrong companies with the right message, or the right companies with the wrong one, and the pipeline stays slow. This is how I separate the two at the start of every engagement.